Crackle Rolls Out Updated Free App on Fire TV
The Crackle AVOD app update includes state-of-the-art technology to deliver faster load times for the app itself as well as content screens and video playback. These backend improvements will also have an autoplay feature proven to dramatically increase user engagement, as well as a personalized content recommendation tool based on customers’ previous viewing habits.
To coincide with the launch of the updated app, Fire TV and Crackle partnered in a co-branded campaign highlighting the wide range of top-tier programming available on Crackle for Fire TV customers. The campaign, which will run in May, includes 30-second and 15-second spots, which will run on streaming video, social media and online advertising, as well as additional marketing support across Fire TV on-device and email channels. The co-branded campaign focuses on several core content categories where Crackle super-serves fans - including classic TV comedy, action thrillers, and the streaming brand’s latest Best of
“Our team is excited to offer Fire TV customers a new Crackle app that will provide a better overall streaming experience,” said
Crackle is well known in the free content world as one of the first ad-driven entertainment services in the streaming industry. Crackle’s recent releases include the exclusive scripted series
The Crackle Plus streaming services are currently distributed through 70 touchpoints in the
Chicken Soup for the
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Source: Chicken Soup for the Soul Entertainment, Inc.