Crackle Plus Extends Relationship with iSpot.tv to Measure Programmatic and CTV Reach Efficiency
Helping advertisers better measure the unique reach of Crackle Plus’ footprint across the CTV landscape, iSpot.tv will continue to provide its Unified Measurement solution to the premium brands working with Crackle Plus to quantify the incremental reach delivered over linear investments. This year, the streaming service will use iSpot’s ability to measure segments to quantify the targeted reach and frequency for Crackle Plus campaigns. The measurement company will also provide support for select programmatic direct campaigns.
“Crackle Plus is thrilled to extend its relationship with iSpot.tv, by offering our growing roster of brand marketers direct viewership data to reinforce the value of premium content. In-market campaigns resulted in driving not only incremental but efficient reach across the increasingly fragmented video landscape,” said
“Crackle was among the first streaming publishers in the market to integrate cross-platform ad verification as a tool for demonstrating the unique value and audience it can deliver, something that also helps brands feel confident in their investments,” said
Crackle Plus’ recent releases include the exclusive scripted series
The Crackle Plus streaming services are currently distributed through 85 touch points in the
iSpot.tv is the market leader in real-time cross-platform TV ad measurement and attribution. The company’s always-on platform measures the business impact and brand impact of TV advertising and offers fast, accurate and actionable information that empowers brands to justify and optimize TV and video investments. iSpot persistently measures TV-device impressions and second-by-second attention for all TV ads in a unified manner across linear, time-shifted, VOD and streaming environments. iSpot’s Ace Metrix product measures brand perceptions for TV and video creatives using rapid qualitative panels, and its market-leading attribution solution enables advertisers and TV networks to plan, optimize and transact on business outcomes. The company delivers its solution in real time via intuitive and modern dashboards as well as APIs and customized analytics. iSpot.tv has hundreds of brands and all major TV networks licensing its enterprise solution and has become a trusted currency for networks, brands and agencies. Founded in
Chicken Soup for the
This press release includes forward-looking statements within the meaning of the federal securities laws. Forward-looking statements are statements that are not historical facts. These statements are based on various assumptions, whether or not identified in this press release, and on the current expectations of management and are not predictions of actual performance. Such assumptions involve a number of known and unknown risks and uncertainties, including but not limited to our core strategy, operating income and margin, seasonality, liquidity, including cash flows from operations, available funds, and access to financing sources, free cash flows, revenues, net income, profitability, stock price volatility, future regulatory changes, price changes, the ability of the Company’s content offerings to achieve market acceptance, the Company’s success in retaining or recruiting officers, key employees, or directors, the ability to protect intellectual property, the ability to complete strategic acquisitions, the ability to manage growth and integrate acquired operations, the ability to pay dividends, regulatory or operational risks, and general market conditions impacting demand for the Company’s services. For a more complete description of these and other risks and uncertainties, please refer the Company’s Annual Report on Form 10-K for the year ended
Source: Chicken Soup for the Soul Entertainment, Inc.