Crackle Connex Showcases Its Unique Advertising and Media Offering at IAB Newfronts
Announces greenlight of original branded series that include Just for Kicks and At Home with Genevieve
- The Redbox acquisition, which added a fast-growing AVOD and FAST platform with over 160 channels and growing, as well as a digital out-of-home (DOOH) kiosk network located at grocery, drug, and convenience stores nationwide;
- The launch of the Chicken Soup for the Soul AVOD app and FAST channel last year, which rapidly secured distribution across all major streaming platforms;
- The addition of millions of Crackle and Redbox buttons on VIZIO TV remotes to bring consumers directly into the Crackle and Redbox branded apps;
- A growing audience extension program with over 20 third-party partners, including Crunchyroll, Funimation, Vidgo, and Cinedigm; and
-
The recently announced growth of its DOOH network to over 10,000 screens through deals with Coinstar’s
Adplanet Retail Media Group and Velocity MSC.
Chicken Soup for the
- Output deals with all major studios for all major new releases;
- A massive network of 32,000 Redbox kiosks across all major retail chains;
- A combined library of 70,000 movies and TV series;
- A loyalty program, Redbox Perks, with 42 million registered members; and
- The Redbox digital app combines TVOD, AVOD, and FAST in one seamless experience.
Building on top of legacy expertise in creating branded entertainment, Crackle Connex presented a number of renewed and new projects which allow brands to own a series, a segment, or create their own custom content with messaging authentically woven into the fabric of the storyline. Branded content from Crackle Connex includes:
-
A brand-new original series At Home with
Genevieve Gorder ; - A brand-new original series about the hottest new sneaker drops and the collectors that chase them, Just For Kicks;
-
A new season of the hit Crackle original, Going From Broke, from executive producer
Ashton Kutcher ; -
The second season of the series Inside the Black Box, hosted by Emmy winner
Joe Morton , produced in partnership with Publicis Media’sAPX Content Ventures , sponsored byThe General Insurance Company ; - The series Pet Caves with PetSmart – providing seamless brand integrations that do not overwhelm viewers; and
-
The series Wedding Talk, a diverse show hosted by Olympic gold medalist
Tara Lipinski and sponsored by Snuggle, Men’s Wearhouse,James Allen , and Kleinfeld.
As part of its mission to simplify video advertising buying across platforms, Crackle Connex presented a number of data and technology partnerships that allow for the execution, targeting, and measurement of advertising campaigns across platforms:
- Later this year, interactive video ads through Amazon Publisher Direct will be available to Amazon DSP advertisers. The ads connect viewers directly to purchase by using their voice or remote control and will be able to “Add to Cart,” “Buy this Cart,” or “Add to List”;
-
A partnership with the measurement company Upwave allows Crackle Connex to demonstrate the positive lift for both in-shows and out-of-shows units of
Branded Entertainment shows, such as Inside the Black Box; - The company recently announced that it joined Advertising Industry Standard Geopath for Out-of-home Audience Measurement for its 3,000 DOOH Video Screens sitting on top of Redbox kiosks; and
-
Crackle Connex continues to offer brands 360 data and measurement capabilities with partners such as Experian, InMarket, iSpot.tv, LiveRamp,
Transunion andNielsen Catalina .
“When we formed Crackle Connex only a month ago, we designed it so brands could seamlessly integrate their campaigns across AVOD, FAST, kiosks, digital out-of-home, and through branded content,” said
About Chicken Soup for the
Chicken Soup for the
Forward-Looking Statements and Available Information
This press release includes forward-looking statements within the meaning of the federal securities laws. Forward-looking statements are statements that are not historical facts. These statements are based on various assumptions, whether or not identified in this press release, and on the current expectations of management and are not predictions of actual performance. Such assumptions involve a number of known and unknown risks and uncertainties, including but not limited to risks relating to our core strategy, operating income and margin, seasonality, liquidity, including cash flows from operations, available funds, and access to financing sources, free cash flows, revenues, net income, profitability, stock price volatility, future regulatory changes, price changes, ability to achieve and sustain market acceptance of our content streaming services and other content offerings, ability to recruit and retain officers, key employees, or directors, ability to protect our intellectual property, ability to complete and integrate into our existing operations future strategic acquisitions, ability to manage growth, ability to pay dividends and our debt obligations, as well as evolving regulatory or other operational risks, and risks presented by changing general market conditions impacting demand for our services. For a more complete description of these and other risks and uncertainties, please refer to Item 1A (Risk Factors) in the Company’s Annual Report on Form 10-K for the year ended
View source version on businesswire.com: https://www.businesswire.com/news/home/20230503005339/en/
(PRESS)
Chicken Soup for the
pbinazeski@chickensoupforthesoul.com
(INVESTOR RELATIONS)
Zaia Lawandow
Chicken Soup for the
zlawandow@chickensoupforthesoul.com
Source: Chicken Soup for the